Hola! I’m Joel, a product designer from Mexico with more than 12 years of experience. I currently lead the Design Team at MiSalud.
MiSalud is the only telehealth platform that provides immediate access to Spanish-speaking doctors for the Hispanic population in the US.
As the company's first designer, I built the initial product foundations, including the core experience for doctors and patients, the visual design, and the design system. With my team, I grew this product beyond an MVP to meet the needs of our paisanos in the US and achieve product-market fit.
In 2023, I took on a hybrid role and started doing Product Management as well. In the last few months, I designed a system to prioritize our backlog based on problems to solve (not solutions to implement), adapted the Shape Up process to work in fixed-time/flexible-scope cycles, implemented asynchronous work, and tracked all the most relevant touch-points in the user experience through Mixpanel.
In the last year, we have built a robust product that delivers value for our business while doing well for the Hispanic community.
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Universidad Autónoma de Guadalajara
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Universidad Autónoma de Yucatan
Physical health
Monday, August 1, 2023
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From shaping the feature idea to delivering a fully functioning first version in 6 weeks.
Evolving our product roadmap by prioritizing problems over solutions and integrating it with the Shape Up process.
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Running a two-day design sprint, designing and validating the product idea, and planning for the MVP.
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