I built these interactive flows because I believe design should speak for itself.
Over the years, I’ve learned HTML and CSS not just to build things, but to design with technical awareness and intent. I like knowing that what I design can be implemented—and I prefer to design flows, not just static screens. Most of the examples in this portfolio are interactive—so you can not only see what I’ve made, but also try it out.
Hola! I’m Joel, a product designer from Mexico with 15+ years of experience. Currently, at Zillow, I design web-based products in the financing space, simplifying complex decisions through intuitive interfaces.
Before Zillow, I was the founding designer at MiSalud, a telehealth platform that connects Spanish-speaking doctors with the Hispanic community in the US.
There, I designed the product’s first version from scratch, defined the core experiences for doctors and patients, and helped the team reach product-market fit. I also introduced and adapted Shape Up, integrating it with a personal framework for prioritizing problems to solve (rather than solutions to implement), which helped us ship faster and work smarter as we scaled.
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From feature pitch to live B2C subscription experience in 6 weeks.
Evolving our product roadmap by prioritizing problems over solutions and integrating it with the Shape Up process.
I joined Wizeline as a Senior UX Designer, where I led product-definition workshops, conducted user research, and designed MVPs for over a dozen companies across multiple industries.
As both an individual contributor and team lead, I worked closely with clients to shape early product strategy and bring ideas to life through design.
Over time, I moved into leadership roles, eventually becoming Director of Design. In that role, I led a distributed team of 50+ designers and researchers and helped drive people development efforts across the company.
From doing generative research to designing and delivering a robust set of functionalities.
Running a two-day design sprint, designing and validating the product idea, and planning for the MVP.
Designing a support framework for designers to be effective and grow.
Developing an expansive career framework for our team and 1200 Wizeliners more.
Before Wizeline, I joined Gbox as the only designer on a small, ambitious team building a decentralized platform where creators could host, preview, and sell videos directly through their own websites.
I led design end-to-end — from research to implementation — shaping the mobile and web experiences for both creators and viewers. I partnered with engineering to bring the product to life—designing, validating, and contributing HTML and CSS as we moved from prototype to launch.
I started my career in 2007, and over the years, I’ve grown my craft across interaction design, visual design, content design, information architecture, HTML, CSS, and JavaScript—skills that shape how I think and build.
At one point, I even launched a web-based invoicing tool for small businesses in Mexico—a personal project where I handled design, research, and implementation using HTML, CSS, and AngularJS.
If you’re curious about more of my journey, you can find extra work, visuals, and writing here:
Or reach out to me by email: